About BWS

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Beauty Wallstreet

Sana - The BWS Founder

Originally from Sierra Leone, West Africa, and raised in the United States, Sana has always had a passion for beauty and fashion. Although she initially pursued a career in healthcare as a licensed nurse, her creative fire was re-ignited during her time working alongside her cousin, Idris Elba, as his Personal Assistant. This experience introduced her to A-list celebrities like Gabrielle Union and Tracee Ellis Ross, immersing her in the world of fashion, glamour, and acting, and deepening her love for creativity.

Sana went on to launch and successfully run Sana Hair Collection a brand she led for nearly a decade, offering premium hair products to women worldwide. Building on that foundation, she created Beauty Wallstreet, a Luxury Multi-Niche Destination that extends beyond hair to include fashion and beauty. This new venture reflects Sana’s vision to empower women with products that inspire confidence and celebrate their unique beauty.

A believer in pursuing one’s passions, Sana also mentors women, teaching the art of custom wig-making, branding, and entrepreneurship. Her mission is to inspire others to embrace their dreams and create businesses rooted in creativity and purpose.

When she’s not leading Beauty Wallstreet or mentoring others, Sana enjoys spending time with her husband and two wonderful children. An artist at heart, she continues to channel her creativity and business acumen to make Beauty Wallstreet a beacon of empowerment and beauty worldwide.

Inspired to make a difference

Beauty Wallstreet

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Beauty WallStreet (BWS) is your multi-niche luxury destination where quality reigns supreme. Founded on the principle that true luxury lies in excellence rather than excess, BWS stands as a thoughtfully curated space offering premium raw hair, skincare, and fashion essentials.

Our foundation is built on providing exceptional quality raw hair, each piece personally selected and quality-assured to ensure our clients experience nothing but the finest. As we expand into carefully chosen skincare and fashion collections, we maintain our unwavering commitment to excellence in every product we offer.

At BWS, we believe in strategic growth and mindful curation. Every addition to our collection undergoes rigorous quality standards before earning its place in our luxury lineup. This isn't just another beauty brand , it's a destination for those who understand that quality is non-negotiable.

I’m obsessed with my new wig! The quality is amazing, and it looks so natural. People can’t even tell it’s a wig!

I’m obsessed with my new wig! The quality is amazing, and it looks so natural. People can’t even tell it’s a wig!

I’m obsessed with my new wig! The quality is amazing, and it looks so natural. People can’t even tell it’s a wig!